14th April 2025
Ecolabelling and what it means to you
5 Years parts & labour warranty
Close
5 Years parts & labour warranty
Marketing Coordinator EMEA
In retail, first impressions matter when it comes to displaying products.
Customers make quick decisions based on what they see, so presenting your products well can mean the difference between a sale and a missed opportunity. Proper lighting for your food and beverages can influence customer perception and enhance the shopping experience.
In fact, research by The International Business & Economics Research Journal shows that visually appealing displays often boost the perceived quality of a product. They also lead to a stronger brand reputation, increased customer loyalty and higher conversion rates.
Investing in display refrigeration and freezers isn’t just about appearance, it’s about driving sales from your products being showcased effectively.
The right equipment will keep your offering fresh, visible and within easy reach, making it easier for shoppers to make purchasing decisions. Research by POPAI even suggests that 16% of unplanned purchases are driven by in-store advertising and displays.
At True Refrigeration, we understand the importance of merchandising, which is why we’ve developed units, such as our GDM and CVM, to ensure product visibility without compromising on style or functionality.
To captivate customers, a display unit needs to do more than look good, it needs functionality that prioritises practicality.
Studies show that 70% of purchasing decisions are made in-store. True’s GDM range ensures your products make an excellent first impression. With high-illumination LED lighting, eye-level shelving and a sleek finish, your offering is showcased effectively the moment customers walk in – whether your business is a supermarket, petrol station, convenience store, bakery or café.
Beyond the look of our commercial solutions, durability and food safety are crucial. True’s technology maintains temperatures between 0.5°C and 3.3°C, keeping packaged food fresh and beverages chilled, while ‘Low-E’ double-pane thermal insulated glass improves energy efficiency.
To help you maximise merchandising, True’s GDMs are built with a customisable illuminated sign panel to strengthen branding and enhance your store’s visual appeal.
According to Retail TouchPoints, 2016, 40% of shoppers are more likely to buy a product if they can get their hands on it before purchasing. That’s why it’s key to place merchandising opportunities in accessible places, such as beside the till.
Modern display units, like our TVM, combine style with functionality, helping your products stand out and encouraging quick interaction.
Featuring an illuminated sign panel you can customise with your own graphics, the TVM also includes low-profile, thin-frame doors that maximise product visibility and catch the eye.
Whether you’re showcasing chilled snacks, beverages or bakery items, investing in visually, accessible displays can help drive impulse purchases and boost overall basket value.
Treffpunkt, a leading convenience store, has successfully upgraded to True’s GDM-72 units to enhance product visibility and ensure freshness.
This upgrade wasn’t just about refrigeration, it was about improving energy efficiency and elevating the overall shopping experience.
Previously having used open multideck units, Treffpunkt switched to True’s GDM-72, resulting in significant energy savings and better product presentation. Customising the units with their signature graphics further enhanced their product visibility, drawing customers’ attention to key selections.
By investing in True’s GDM-72 units, Treffpunkt saved over 27,000 kilowatt-hours of electricity, which equates to savings of around 6,000 Swiss Francs.
To learn more, visit our case study here.
The right refrigeration unit doesn’t just store products, it showcases them.
Whether you need in-aisle displays, countertop solutions, or larger capacity units, True offers a comprehensive range of refrigeration units designed to meet your retail business needs.
Discover how True’s GDM and upcoming CVM units can boost your sales and leave a lasting impression on your customers.
