17th October 2025
Why your equipment’s look is key to customer appeal
7 Years parts & labour warranty
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7 Years parts & labour warranty
Brand and Marketing Manager EMEA
To us, great design and reliable performance should go hand in hand.
Our new Contemporary Visual Merchandiser (CVM) embodies this, combining elegant, modern styling with the trusted engineering that retail businesses depend on.
Now available across Europe, the UK and Ireland, our CVM sets a new standard for retail refrigeration. Designed to draw attention and drive sales, it transforms how chilled products are displayed.
The CVM brings a fresh, new look to commercial refrigeration.
Its curved-edge glass doors, sleek black interior and bright energy-efficient LED lighting work together to create a striking visual impact that enhances every product inside.
Every detail has been carefully considered, from the Low-E double-pane glass that reduces glare, to the built-in handle and illuminated handle position indicator that make operation effortless in a busy retail space.
Key features of the CVM include:
Behind its contemporary design is the durability and performance expected from True.
The CVM’s high-performance refrigeration system maintains consistent cabinet temperatures. Food-safe and ideal for drinks and prepackaged foods, it keeps every product safely chilled and perfectly presented, ready for customers to grab and go.
It’s the ideal merchandiser for retailers looking to combine performance with presentation.
The CVM helps retailers create displays that not only look good, but perform efficiently too.
Whether in supermarkets, convenience stores or hospitality venues, it enhances the customer experience while reducing energy consumption and lifetime costs.
Both our CVM and GDM are designed to maintain consistent, food-safe temperatures while showcasing your chilled products in a visually appealing way.
Not sure which model best fits your business? Here’s a quick comparison to help you decide.
| Feature | CVM | GDM |
| Design style | Modern, frameless look with curved-edge glass doors | Classic retail style with framed swing or slide doors |
| Visual impact | Sleek black interior with high-contrast LED lighting for product visibility | Illuminated sign panel and external branding options |
| Glass | Ultra-thin, Low-E double-pane thermal glass | Low-E double-pane thermal glass |
| Door type | Swing doors (left-hinged options available) | Swing or slide doors, with rear-loading options on select models |
| Handle design | Built-in handle with illuminated indicator | Traditional handle with branding flexibility |
| Energy efficiency | Optimised LED lighting and insulated glass for reduced energy use | Low-E glass and R290 refrigerant for improved efficiency |
Like every True product, the CVM is built to perform for years.
We stand behind that quality. Our 7-year warranty, now standard across all products sold in Europe, the UK and Ireland, reflects the confidence we have in our engineering.
Covering parts, labour and compressors, it gives you complete peace of mind that your investment is protected long term.
When you choose True, you’re choosing quality that endures.
Explore our new Contemporary Visual Merchandiser and see how design and performance come together to elevate your retail display.
Marking another major milestone in its global growth journey, True Refrigeration has expanded its footprint in the Middle East with the opening of a new warehouse in Dubai.
