12th June 2025
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Brand and Marketing Manager EMEA
Marking another major milestone in its global growth journey, True Refrigeration has expanded its footprint in the Middle East with the opening of a new warehouse in Dubai.
This exciting development reflects the company’s ongoing investment in the region and its commitment to being closer to customers and partners across the hospitality, retail, and foodservice sectors.
By establishing a local base, True aims to improve logistics, service, and support, ensuring its refrigeration solutions are even more accessible to businesses throughout the GCC and beyond.
The launch of the Dubai warehouse is more than just a logistical upgrade, it’s a step forward in True Refrigeration’s goal to provide world-class service, backed by local expertise.
With a larger team now based in the region, the business is better equipped to respond quickly to customer needs and deliver tailored support.
“This new facility is an important step in our development,” said Scott Jones, Senior Sales Director (EMEA) at True Refrigeration. “It highlights the growing demand for our professional refrigeration solutions in the Middle East and reinforces our promise to support customers with faster, more direct service.”
True’s local team will be working closely with regional dealers and end users to ensure seamless communication, greater stock availability, and hands-on assistance, which are all key to helping clients deliver high performance in fast-paced environments.
The Middle East continues to be a key market in True’s global growth strategy. From fine dining restaurants and luxury hotels to retail stores, convenience stores, and petrol stations, the region’s foodservice and hospitality industries are growing rapidly.
In fact, the MENA food service market was valued at approximately USD 92.48 billion in 2024 and is forecast to nearly double to USD 189.87 billion by 2032, according to Fortune Business Insights.
The Dubai warehouse is designed to meet this demand head-on, supporting ambitious projects with reliable product availability and shorter lead times.
“Our goal has always been to provide premium refrigeration systems backed by dependable, local support,” added Scott. “This new site brings us even closer to the people we work with and enables us to be more agile in how we serve the region.”
This new chapter builds on True Refrigeration’s long-standing history of investment in infrastructure to better serve its customers worldwide.
From high-end gastronomy and hospitality to food retail and quick-service outlets, True’s solutions are trusted by professionals who demand performance, reliability, and energy efficiency.
As the company continues to grow its presence in the Middle East, the Dubai warehouse will play a key role in helping customers across the region build better, more efficient kitchens, backed by True’s commitment to quality and service.
For more information on our products and local support across the region, visit our Middle East website.
