16th February 2026
5 Myths About Glass Door Refrigeration
7 Years parts & labour warranty
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7 Years parts & labour warranty
Held at the NEC Birmingham, the Food & Drink Expo is the definitive trade show for the UK’s grocery, wholesale, and hospitality sectors. Part of the co-located UK Food & Drink Shows, it connects thousands of industry leaders with hundreds of exhibitors. Key focus areas include artisan produce, plant-based innovation, health and wellness, and retail technology. It remains a vital hub for networking, trend-spotting, and live culinary demonstrations.
We are excited to introduce our team of experts, who are ready to discuss your unique refrigeration needs. Take the opportunity to connect with them and explore how our innovative solutions can be customized to enhance efficiency, reliability, and performance for your business. We look forward to sharing our expertise and helping you find the perfect refrigeration solutions tailored to your specific requirements.
True’s Contemporary Visual Merchandiser brings together style, durability, and exceptional performance. Its sleek curved-edge design enhances any retail environment, while the expanded cold storage capacity ensures products are kept perfectly chilled.
The CVM redefines product presentation, combining functionality with an elegant display that draws attention and elevates the shopping experience. Ideal for retailers looking to impress customers without compromising on storage efficiency.
Curious how the CVM can transform your merchandising?
We’re proud to announce that our standard warranty has been extended from 5 to 7 years on all products sold across Europe, the UK, and Ireland. This comprehensive coverage includes parts, labour, and compressors.
At True Refrigeration, we combine innovation and craftsmanship to deliver equipment that meets the highest standards of durability, efficiency, and reliability. Every unit is built to perform for years, allowing businesses to focus on what matters most, serving their customers.
When you choose True, you’re not just buying a refrigerator, you’re making a lasting investment in quality, reliability, and performance.
Quality since 1945
True’s story began in 1945 when Robert (Bob) J. Trulaske returned from WW II. One night while out a bar, Bob had the idea of using electric-powered refrigeration for commercial use. With the help of some family members, the first-ever commercial refrigeration units were born, right in the Trulaske backyard. Today, that same innovation and passion is carried out by Bob’s son, who is the current CEO of True Manufacturing.
From these humble beginnings, we’ve come a long way. True now supply refrigeration equipment to established and emerging chains across the globe.
With offices and facilities in the UK, Switzerland and South America, True products can be found in foodservice operations all around the world.
In 2025, we were proudly celebrating our 80th anniversary of excellence, innovation, and dedication to our customers.
Founded by the Trulaske family, True has evolved from a pioneering refrigeration company into a global leader, trusted for innovation, quality, and reliability.
For over 80 years of excellence, True has pushed the boundaries of performance, developing energy-efficient technologies, refining design, and delivering refrigeration solutions that exceed the expectations of professionals worldwide.
Our legacy is one of craftsmanship, innovation, and dedication, shaping the industry and setting the benchmark for professional refrigeration.
Legendary Cold.
