La Place, Amsterdam

Refrigeration that delivers when freshness is paramount

Europe’s most recognised food chain, La Place, offers a wide variety of natural, fresh & homemade products in open kitchens.

The newly opened store in Meerkerk Amsterdam features food stations dedicated to showcasing and celebrating freshly prepared produce. 

Fresh food is brought into the store bright and early, before staff set to work unloading the ingredients into refrigerated units before prepping for three different services 

Freshness is key to La Place’s success.

Equipment That's Robust and Adaptable with Optimized Temperatures

Freshness is essential for La Place. They require products that not only keep produce at optimum temperatures but are also robust enough to keep up with the demand of a busy, non-stop service. 

With such a vast food offering, the majority of which is made fresh to order and in full view of customers, La Place needed a solution that would allow an operation of this scope to function. 

The products specified would need to deliver on performance, reliability, value, and look good, due to the open nature of the food production areas and the highly aesthetic overall concept of the store. 

Food and drink is freshly prepared in front of diners in a colorful open market.

Visually Stunning to Match La Place's Fresh Image

Working as partners with La Place, we were able to specify many True products to deliver a solution for the La Place brand and restaurant. 

The selection included several units from our new T23G range and a couple of True prep tables. 

Our new T23G refrigerators feature prominently throughout the establishment as a core element of the operation.  

Glass front refrigeration was a crucial element for La Place. With a brand message-centric around freshness, using only the best ingredients and no artificial additives, they were keen to exhibit this to customers through glass door refrigerators spread throughout the restaurant.

True’s units are an integral part of La Place’s operations.

As well as looking good, the refrigeration needed to be versatile, configured to suit service. Ingredients are stored in a T23G, chopped over a True Prep Table, then wrapped and prepped to be stored in a separate T23G – with a one-hour movement window. Equipment needed to suit these requirements while withstanding the pressures of a busy service and constant use while offering maximum storage and easy reach-in units to suit the demand of a wide-ranging menu.

The relentless opening and closing of fridge doors meant high energy efficiency and optimum holding temperatures were also essential.  

Temperature is of the utmost importance. Even with frequent door opening, our refrigeration must be capable to recover quickly to safe temperatures” according to La Place Store Manager, Pieter Rozendaal. We worked closely with La Place to achieve their efficiency targets, reducing energy consumption with reliable refrigeration products. Our pioneering hydrocarbon refrigeration systems are perfect for operators focused on responsible environmental practices and a need for vigorous systems, just like La Place. 

Conclusion

La Place shows the importance of refrigeration for a brand that depends upon freshness, working with the best service and supplier partners to achieve it. 

True is proud to be a reliable partner, able to deliver consistency to La Place’s worldwide venues.

For a fresh taste, keep an eye out for a La Place restaurant near you. 

La Place has no central kitchen, everything is prepared at different stations for diners to see.

- Paul Tönis, Commercial Buyer, La Place:

“Being able to work with the same supplier for franchised restaurants really aids operations and True is perfectly capable of handling our demands.

“It’s incredibly important to have a good partnership with your equipment provider, and that applies to all the equipment we use. Purchasing from True is easy and we can count on them indefinitely.

True has a great support system in place, quickly responding and effectively managing any queries, questions or needs we have. They are number one preferred refrigeration supplier, capable of covering all necessary support.”