In the last decade, consumer appetite for dining out has increased dramatically – and now diners have more options than ever before.
But they’re coming for more than just great food. In this article, we take a look at how the theater of dining is changing how kitchens look.
In 2017, 1,333 new establishments opened in the UK, ranging from gastropubs, fine dining restaurants and street food cafés. Clearly the supply to meet demand is there.
Yet no matter how many new units open, stats show that 98% of diners return to the same establishment time and again, making it more important than ever to hook customers immediately.
So, what do customers want?
Well, it isn’t just food.
Customers want restaurants to be a theater, venue and socializing spot all at once whilst still serving up winning meals. Diners no longer go out to eat solely for the food, they want to be engaged in other ways too.
The Rise of Open Kitchens
In today’s ‘Digital Age’, it isn’t surprising that restaurants are adopting a new, more visible approach to preparing food. There has been a movement toward the open kitchen concept – where food is prepared in plain sight. It provides customers direct access to information about the establishment’s hygiene, professionalism and culinary excellence, and the opportunity to take pictures for their social media.
The model spans cuisines – from sandwiches to sushi – and categories, from fast food to fine dining. Well-established eateries like Subway have mastered it, and new favourites like Wagamama tie it to their core business message. Even longstanding franchises are experimenting with and embracing open kitchens.
So, how can you get in on the trend?
Space Saving Solution
Open kitchens can’t be laid out in a traditional format, so choosing suitable equipment is essential, not only for the aesthetic but also operational functionality.
Space can be tight so think about appliances that are not limited to just a single menu item but offer the capacity and capability to produce a number of different dishes to the same, high quality standards.
Counter and undercounter refrigerators make up for any lost space with a countertop suitable for food preparation with a refrigeration unit directly underneath. Chefs can store ingredients below where the finished product is being prepared, keeping operations efficient and aesthetics pleasing – after all, diners don’t want to see chefs running around from one workstation to another.
Counter and undercounter storage units provide quick and easy access to your ingredients wherever you need them. Plus, they fit within the dimensions of a busy open kitchen and don’t restrict a diner’s view of the kitchen space.
Be Prepared to Adapt
Adaptability is important in an open kitchen.
Some operators may try to produce too many menu items or cram an area with equipment that removes the theater or show an element of the open kitchen. So, when planning for an open kitchen, flexibility and mobility must be taken into consideration. Compact, modern and modular equipment works best, as the pieces can be rearranged with ease when necessary.
True’s undercounter range can be specified to match requirements, adapting to need and situation. Each unit has individual sections configured as door, or two and three drawer section combinations. You can choose whether to have the compressor located on the left or right side to help you configure your undercounter for your own particular kitchen design.
Plus, all our undercounters are 100% front-breathing, with zero operating clearance to the unit sides and back required, allowing for built-in installation and easy adaptability.
Get with the Trend
Whether you plan to design an open kitchen or not, your efforts will be lost if the food and drink don’t meet customer expectations.
The experience of an open kitchen should enhance the dining experience rather than overwhelm it. Without the right dishes, customers will have no reason to eat at your restaurant.
That’s why we recommend focusing on the food, preparation, and equipment that lets you be your best. If you’re planning on redesigning your kitchen, get in touch with a professional to find out the best way to create an interior that works for you while giving your customers something special.
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