Promising an immersive experience for customers, the new facility enables visitors to view the company’s commercial refrigeration solutions up close, with multiple layouts and set-ups to explore.
The new showroom allows customers to interact with True’s extensive product range and, thanks to a dedicated area for presentations, to delve deeper into their refrigeration needs – with True experts on hand to tailor options to meet individual requirements.
“We’ve got a greet meeting area where our dealers and distributors can have their sales discussions, where we can demonstrate to them how all of these concepts work and discuss what’s a success within our industry,” says Scott Jones, Sr. Sales Director EMEA at True Refrigeration.
Whatever sector your business is in, if you require a commercial refrigeration solution, the showroom offers inspiration and practical insights into how True equipment can transform your operations.
Visitors can, for instance, learn more about the company’s ability to customise equipment and view first-hand the different colours, finishes, doors and accessory options, which make True’s solutions as stunning as they are practical and efficient.
Customers can also gain understanding of True’s Beyond Ready sustainability campaign and be briefed on its helpful energy cost calculator – giving them the tools to make the most well-informed and environmentally responsible choices for their business.
The site is home to one of True Refrigeration’s regulatory testing laboratories, where the company’s team of experts work diligently to ensure True’s cutting-edge range meets the highest standards of efficiency, sustainability and durability.
The business’ main warehouses for the UK are also located on site, storing a huge inventory of equipment and allowing True to have some of the quickest turnaround times for supplying products to customers.
True’s exciting new showroom in Goldthorpe Rotherham, South Yorkshire is a demonstration of how far the business has grown and developed in the UK.
If you’re interested in learning more about how their energy-efficient and customisable units can benefit your business, book your visit. You won’t be disappointed.