As the countdown for Christmas begins, consumers are seeking merriment in their favorite bars, looking for tempting drinks to ring in the festive season.
Yet with over 50,000 bars operating in the UK alone, plus the temptation to stay inside and drink by the fireside, establishments must work extra hard during the colder months to tempt customers.
Operators need to plan marketing tactics around the Christmas season to encourage customers to spend more once they’re in the door.
Creating food and drink offers is an obvious route to take, but the key to success is ensuring you know your target audience and what offers will encourage them to visit your establishment.
You might consider special offers or even free festive bar snacks based on a minimum bar bill amount.
Offering entertainment is another popular idea – drawing in the crowds and increasing bar bills.
Cocktails are an incredibly popular choice, with a fifth of drinkers now opting for cocktails over beer and wine.
As well as perfecting the pour and the taste, it’s important to serve cocktails in an attractive and interesting way to entice customers to try and buy – and cocktail garnishes can help, especially if these are exciting or cool. So, ensuring garnishes are kept fresh and tasty is imperative.
The use of quality refrigeration can go a long way towards maintaining freshness in cocktail garnishes and reducing waste. True’s range of undercounter refrigerators ensure steady, correct holding temperatures as well as showing customers just how fresh their garnish is at the moment that their drink is being prepared.
True undercounters also slot perfectly underneath bar tops, so bartenders have easy access to garnishes and bottles to improve service and cocktail freshness.
The Importance of a Good Display
The way in which beverages are displayed plays a huge part in customer purchasing decisions. If beverages are presented in an attractive manner, the likelihood of purchase increases.
Glass door refrigerators have a prominent place behind any bar and can help attract customers if stocked effectively.
Their benefit is two-fold – they chill drinks so they’re nice to drink, and the glass doors and lighting allow bars to really show drinks off and create displays which entice customers to give them a try.
As pioneers of commercial refrigeration equipment, True has developed new and innovative display solutions that showcase products and make it easy for customers to make their selections – whatever the time of year.
Why not get in touch to discuss your refrigeration needs?