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Contemporary
Visual Merchandiser

Minimalist design with maximum performance.

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Merchandising Redefined

The CVM utilises a sleek and modern aesthetic with curved-edge door design.

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Low-E Glass

“Low-E”, double pane thermal insulated glass for improved energy efficiency.

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Dazzling Displays

CVM includes bright LED lighting that is safety shielded, for the most illuminating of retail displays.

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Built-In Handle

The CVM contains a built-in handle that allows for easy door opening from the top or the side.

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Left-Hinged Door

Left-hinged door options are available across the CVM model range.

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Illuminated handle position indicator

CVM features an Illuminated handle position indicator for ease of opening, whatever the environment.

The Contemporary Visual Merchandiser range merges modern styling and dependable performance.

Curved-edge design, robust construction and versatile shelving maximise product visibility, while offering generous chilled storage. Engineered for efficiency and reliability, the CVM range delivers consistent temperatures and low energy use.

“Low E” double-pane glass doors, bright LED lighting, and an illuminated handle indicator improve both accessibility and presentation, ensuring products are displayed at their best.

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The CVM Range

The Contemporary Visual Merchandiser range merges modern styling and dependable performance.

Now with a 7-year warranty. Because quality lasts.

We’re proud to announce that our standard warranty has been extended from 5 to 7 years on all products sold across Europe, the UK, and Ireland. This comprehensive coverage includes parts, labour, and compressors.

At True Refrigeration, we combine innovation and craftsmanship to deliver equipment that meets the highest standards of durability, efficiency, and reliability. Every unit is built to perform for years, allowing businesses to focus on what matters most, serving their customers.

When you choose True, you’re not just buying a refrigerator, you’re making a lasting investment in quality, reliability, and performance.

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The Coldest Temperatures

True’s superior refrigeration systems maintain low cabinet temperatures ideal for packaged food merchandising and the coolest of beverages, ideal for fast-moving customer-facing retail environments.

Energy Efficient Glass Doors

True products feature low emissivity, double pane thermal insulated glass. A microscopically thin, transparent coating is placed between the panes which reflects infrared light (heat) from the cabinet surroundings, improving energy efficiency.

Natural Refrigerant

R290 refrigerant is an environmentally friendly gas with superior thermodynamic properties, resulting in quicker temperature recovery, fewer breakdowns and, when harnessed by the latest components, significantly lower energy consumption.

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HoldingTemps

Unbeatable holding temperatures

Through extensive development and testing, our products maintain consistent, accurate and safe storage temperatures, even in the most demanding foodservice environments.

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Energy efficient refrigeration

True’s Hydrocarbon products harness the power of R290, a naturally occurring propane gas, to produce highly energy-efficient and environmentally friendly commercial refrigeration equipment that doesn’t compromise on performance.

AmpleStorageSpace

Ample storage space

All of our models feature spacious interiors and adjustable options, offering flexibility and efficiency for diverse commercial refrigeration needs.

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100% made in America

We ensure quality by having complete control over our manufacturing process. Every True product is the result of over 80 years of experience. Quality is assured.

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The widest product range

Our complete refrigeration equipment range includes over 300 industry-leading products, with sizes, options, and accessories to suit any application.

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Reliable performance guaranteed

Built with durable stainless steel and heavy-duty components, ensuring long-lasting performance and reliability in high-traffic environments. All True products come with a seven-year parts and labour warranty as standard.