Ready to see the future of refrigeration? Join True at HOST 2019 

31st July 2019 | Events &

Pavilion 3, Stands F43 – G50 

Energy saving, flexible and ready to fit into your concept – we’re sharing refrigeration that inspires confidence in every kitchen. Here we take a look at the world’s biggest foodservice equipment show and why you should be there.

About the show 

Every two years in October at the Fiera Milano trade fair complex just outside of Milan, Italy, the most important event in the world of foodservice equipment, dining and hospitality welcomes more than 185,000 professional visitors through its doors.  

HOST traces its history back to 1966, where it was called EXPO CT and featured mostly Italian manufacturers of coffee and foodservice equipment. HOST has grown tremendously since then. In 2019 during its five-day period, over 2000 exhibitors from 57 countries will display their traditional products and services, but also the latest trends and innovations for a dynamic, constantly evolving market. 

After a successful show in 2017, HOST 2019 promises to be the biggest edition in its history, and True will of course be there as one of top name exhibitors in the foodservice equipment sector.

If you missed out on the last HOST show, or just want to relive the event, take a look at our 2017 highlights:

What will True be showcasing?  

Going green with natural refrigerant 

A major theme at True’s exhibit this year will be its capabilities in designing energy-saving refrigeration equipment. True already has the industry’s most complete range of commercial refrigeration equipment in the world, but HOST will be the first exhibition where every True refrigerator or freezer on display, from food prep tables to visual display merchandiserswill run on R290 natural refrigerant. 

Leading the way 

Over the past decade, True has led the way in converting its entire product line to run on R290, also known as HC refrigerantOlder, energy-inefficient refrigerants which can harm the environment if improperly handled are quickly being phased outand HC refrigerants are the most economical and environmentally friendly alternatives.  

True’s energy efficient range of glass door merchandisers

Save costs, guarantee freshness 

Best of all, foodservice operators net tremendous savings in electricity consumption and costs by using True equipment running on HC refrigerant. Our new line-up of GN-compatible counter refrigerators and freezers use the least amount of energy available on the market today while always maintaining the coldest, most consistent holding temperatures in the hottest kitchens. No other brand comes close to matching their high level of energy efficiency.  

Display, store or preparation: let us show you how it’s done 

True’s exhibit will be divided into sections that show how equipment fits into different foodservice applications. Whether it’s a pizzeria, a professional kitchen, or even a trendy juice bartake a walk down our ‘street’ to gather ideas on how to integrate refrigeration equipment into your concept. 

Check out our expanded line of GN2/1-compatible vertical refrigerators and freezers: perfect for organising the most demanding chef’s professional kitchen. And for anyone looking for new ideas to spice up their bar areadon’t miss our new designs in glass door bar coolers which keep drinks ice cold while lighting up the display to entice customers to choose what they’d like.  

Perfect for a bakery – take a walk down our street at HOST 2019

Limitless customisation options 

At the show we can even show you options for colouring and personalising your True coolers. Our state-of-the-art powder coat technology allows our customers to select for 20 colours and even a range of finishes for handles and hinges. Not only do our refrigerators and freezers maintain the best holding temperatures in the industry and save energy, but they look terrific as well.  

We’ve got you covered 

And don’t forget: all True products are covered by our 5-year warranty on all parts and labour. If service is needed, spare parts are always on-hand and our service network of technicians is there for you. For peace of mind in your foodservice operation.  

 A presto in Italia! 

We’ll be in Pavilion 3, Stands F43 – G50 each day during HOST, where you can see, touch and learn about our new range of display products. Talk to us about your particular cooling and freezing needs—with the industry’s most complete range of commercial refrigeration products, we’re likely to have just what you’re looking for.  

We’ll see you in Milan!

Confidence in keeping products fresh, chilled or frozen starts with a visit to our exhibit, so see you in Milan in October!  

HOST 2019 takes place from 18 – 22 October at the Fiera Milano. For further information, visit the show’s website at http://host.fieramilano.it/en. We look forward to seeing you there!  

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